L'Oréal Paris' newest campaign breaks down racial barriers in beauty. L'Oreal Paris has stepped up to the plate with its new campaign for the True Match Super Blendable Foundation. The beauty giant has enlisted 23 celebrities and influencers with a range of skin tones, including Cheryl Fernandez Versini, the beauty blogger Amena Khan, the fitness expert AJ Odudu and the philanthropist and TV presenter Katie Piper.
It's the brand's first influencer-led campaign and L'Oreal Paris wants to highlight that whatever your skin tone, there is a perfect foundation shade for you.
In anticipation of this we look back at their iconic beauty advertising....
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