Spotlight on the Cleanest Soap..Pears

We thought we'd shine a light on the world's first mass-market transparent (actually translucent) soap. From the late 19th century, Pears soap was famous for its marketing, masterminded by Barratt. Its campaign using Millais's painting 'Bubbles' continued over many decades, and all old advertising for this brand has proven to be extremely popular. Enjoy a selection of the best of an iconic brand below...