Magnum Celebrates '25 years of Magnum Pleasure'

Magnum celebrates 25 years of Magnum Pleasure this year! Unilever is celebrating the 25^th anniversary of its flagship Magnum ice-cream brand with a packaging refresh and £13m marketing campaign to reinforce its premium credentials. This(coupled with the glorious sunshine) has inspired us to take a look atice-cream advertising of yesteryear – feast your eyes on these, and then go andcool off with an ice-cream!